Project Types & Investment

Every project is different, but clear ranges help determine whether a project is a good fit before time is spent on calls, estimates, or planning.

These are starting points for websites, custom content management systems, SEO, writing, audits, media, and ongoing support.

You own the features

These features are built into your website instead of rented through plugins and subscriptions. Some features can be powered by simple JSON files, while others can include a private admin area where you add, edit, remove, approve, and organize content yourself.

Website & Platform Projects

Starter Website

$750–2,000

Typical timeline: 1–3 weeks

Best for small businesses that need a clean, fast, professional site without heavy custom functionality.

5–10 pages
Responsive layout
Keyword research and search-focused page titles, meta descriptions, headings, URLs, image names, and sitemap configuration
Contact form
Analytics setup

Growth Website

$2,000–4,500

Typical timeline: 3–6 weeks

Best for businesses that need more than a brochure site: stronger content, better structure, and useful business features.

Dedicated service pages targeting specific services and keywords
Keyword research and content planning to improve search visibility
Optional sections for events, resources, results, announcements, galleries, testimonials, FAQs, or service updates
Clear calls-to-action designed to increase calls, emails, bookings, quote requests, and lead generation
Improved website structure, internal linking, metadata, page speed, and technical SEO foundations

Business CMS Website (Content Management System)

$4,000–7,500

Typical timeline: 4–8 weeks

Best for businesses, associations, organizations, and content-driven websites that need the ability to update information without relying on developers or subscription platforms.

Private admin dashboard for managing content
Client-editable pages, events, articles, resources, announcements, galleries, staff profiles, FAQs, and services
Image uploads and media management through an easy-to-use interface
Custom content sections designed around your business rather than generic website-builder limitations
Faster websites with fewer dependencies and ongoing subscription costs

Examples: Association websites, visitor bureaus, conference websites, business directories, tourism websites, resource libraries, outdoor organizations, and community organizations.

Custom Platform

$7,500–25,000+

Typical timeline: 2–6+ months

Best for businesses and organizations that need software, workflows, automation, memberships, searchable data, dashboards, or custom operational tools.

User accounts, profiles, permissions, and role management
Membership systems, protected content, subscriptions, or gated access
Advanced search, filtering, and large data sets
Custom dashboards, reporting, analytics, and operational workflows
Directories, portals, resource libraries, event systems, or industry-specific tools
Business processes that go beyond traditional website functionality

Examples: Member portals, learning platforms, vendor portals, customer dashboards, industry databases, resource management systems, and internal business tools.

Why Ownership Can Matter

Website builders and plugin-based platforms can be useful, especially for simple sites. The tradeoff is that important features often depend on monthly plans, third-party apps, paid plugins, transaction fees, or platform limits.

Hosted Builders

Platforms like Wix and Squarespace bundle hosting, templates, editing tools, and some SEO features into monthly plans. They are convenient, but businesses may still pay more for advanced commerce, email, booking, analytics, storage, or app features.

Plugin-Based Sites

WordPress can be powerful, but many advanced features rely on paid plugins. Costs can grow when a site needs forms, security, backups, SEO tools, galleries, memberships, calendars, directories, or performance improvements.

Custom-Owned Features

Custom features cost more upfront, but they can reduce dependency on rented apps, recurring plugins, and one-size-fits-all website builders.

Basic hosting / builder plan

$20–50/mo

Builder plan + apps

$75–200/mo

WordPress plugins + maintenance

$100–300+/mo

SEO / content / marketing add-ons

$250–500+/mo

These ranges are not guarantees. They are meant to help business owners think about whether they are paying for convenience, rented features, or long-term ownership.

Other Project Types

Website Audit

$500–1,500

Performance, SEO, structure, usability, accessibility basics, and prioritized fixes.

SEO & Site Visibility

$1,000–5,000+

Technical SEO cleanup, metadata, internal linking, content structure, and indexing support.

Writing & Documentation

$500–15,000+

Website content, guides, documentation, SEO articles, books, and long-form content.

Ongoing Support

$500–3,000+/month

Updates, improvements, SEO work, content support, performance tuning, and maintenance.