01.
User interface (UI) design creates clean, intuitive layouts that help users navigate digital products easily. Paired with user experience (UX) design, it ensures interactions are both visually appealing and functionally smooth.
Together, UI and UX shape how users feel about a product — from the first impression to task completion. Strong design choices improve clarity, build trust, and reduce frustration, which leads to better engagement and retention.
- UI focuses on layout, visuals, and interactive elements.
- UX centers on user flow, ease, and satisfaction.
- Good design reduces friction and supports user goals.
- Consistency and accessibility improve overall usability.